I’m Cara. I live in Southern Utah with my husband and three boys and one girl. (We’re a foster family!) When I’m not being a mom, I’m a makeup artist, beauty blogger and business owner. I created Maskcara to share my love of beauty. I believe that most women are twice as pretty as they give themselves credit for inside and out, I’m on a mission to change that.
For my 5th grade science project I created a clay mask that form fitted to my face. The idea was you can put the makeup on the mask before bed, then in the morning you’d just smash it to your face and voila! makeup finished! I created it because I figured it afforded me my two favorite things makeup & sleeping in.
It didn’t really work:) but I never gave up on the idea to make makeup easier and more fun.
Even at 11 years old I could tell that there was a problem with the beauty industry. Instead of making women feel more beautiful I saw a tendency to make them feel more insecure, by convincing them they needed more and more products and more and more rules to abide by in order to meet the standard.
I wanted my blog and my products to be different. I wanted to help create an environment and makeup that celebrates every type of natural beauty, that shares simple and useful tips, and to create and share about staple products that can be used by every woman time and time again.
I’m a face connoisseur. It’s almost distracting how much beauty I see in women all day long. Every face I work on inspires me because they each have such unique and stunning features. I’m honestly and truly baffled when they tell me about the flaws that bother them. My goal is to help them see the what I see.
Thanks to so many beautiful, kind and intelligent women who frequent these pages I can say that this has become much more than a company or a blog to me. It is a sisterhood where everyone is welcome!
Thank you so much for being here. You are beautiful.